The Bronx Zoo Gets Clever for Valentine's Day
Sometimes we gather inspiration from the oddest places... after all, that's what Curious and Clever is all about.
A sharp-eyed, quick-witted writer/illustrator friend Brian Lies alerted me to this clever marketing effort by, of all places, the Bronx Zoo, inviting prospective donors to show their love this Valentine's Day with a donation. But this donation may bug you a little...
The sharp marketers and copywriters at the Bronx Zoo (dubbed "The Wildest Place in the City") developed a "Name a Roach" program for Valentine's Day to garner some publicity (check!) and shine a light on their Madagascar Hissing Cockroach collection. The Name A Roach gift includes:
- A certificate, naming one of their exotic cockroach zoo inhabitants after your beloved (or be-hated? Maybe for an ex?), and the option to add...
- A gift package, with cockroach-adorned socks, milk chocolate molded in the shape of a cockroach, and a quirky roach enamel pin. (I would have gone for the b-roach instead of a pin, but simply because I like wordplay.)
Priced smartly from $15-$75, this witty promotion hits the target market seeking a highly hip and individualized gift, at a reasonable price.
Very, very clever... and a good reminder that wit is everlasting and universal - like the cockroach.