The Bronx Zoo Gets Clever for Valentine's Day

The Bronx Zoo Gets Clever for Valentine's Day

Sometimes we gather inspiration from the oddest places... after all, that's what Curious and Clever is all about. 

A sharp-eyed, quick-witted writer/illustrator friend Brian Lies alerted me to this clever marketing effort by, of all places, the Bronx Zoo, inviting prospective donors to show their love this Valentine's Day with a donation. But this donation may bug you a little... 

The sharp marketers and copywriters at the Bronx Zoo (dubbed "The Wildest Place in the City") developed a "Name a Roach" program for Valentine's Day to garner some publicity (check!) and shine a light on their Madagascar Hissing Cockroach collection. The Name A Roach gift includes:

- A certificate, naming one of their exotic cockroach zoo inhabitants after your beloved (or be-hated? Maybe for an ex?), and the option to add...

- A gift package, with cockroach-adorned socks, milk chocolate molded in the shape of a cockroach, and a quirky roach enamel pin. (I would have gone for the b-roach instead of a pin, but simply because I like wordplay.)

Priced smartly from $15-$75, this witty promotion hits the target market seeking a highly hip and individualized gift, at a reasonable price. 

Very, very clever... and a good reminder that wit is everlasting and universal - like the cockroach.

 

 Fun fact: a colony of Madagascar hissing cockroaches can eat a large carrot in a single day. Photo credit: This is a screenshot of the Bronx Zoo's Name A Roach page on their website.

Fun fact: a colony of Madagascar hissing cockroaches can eat a large carrot in a single day. Photo credit: This is a screenshot of the Bronx Zoo's Name A Roach page on their website.

The original Insta: Vintage postcards offer quirky glimpses into the past

The original Insta: Vintage postcards offer quirky glimpses into the past

Fearless Flyer: Deliciously good writing

Fearless Flyer: Deliciously good writing

0